As Diamanté Cherubs are a new company, they required to be introduced to the market in a new and innovative way. With little girls and mothers in mind, we designed a logo with extensibility - meaning that it could be used with a different brand (i.e. dropping the flowers and changing this to sparkles). Initially, the company was very precise about what the wanted but this did not fit the overall company concept and had little to no extensibility.
Where & When
United Kingdom, July 2016 (ongoing)
About the company
Team United consists of three boys and three girls, aged 14 – 15 years old, who came together from three other F1 in Schools teams, uniting to create a team of skilled individuals. They are committed, innovative and collaborative, and were ready for the World Finals to be far more competitive and that the standard of work will be a massive step up for them. One of the benefits of F1 in Schools for this team is the confidence it has given them.
What we did